About us

Smarter Choices forms part of the UK Government’s Department for Business, Energy & Industrial Strategy’s Energy Innovation Programme. It has been awarded funding through the Boosting Access for SMEs to Energy Efficiency (BASEE) competition which offers up to £6 million of funding for innovative solutions that reduce transaction costs and encourage the take up of energy efficiency by SMEs in the commercial sectors.

Project Partners

The project brings together a unique group of organisations specialising in energy saving financing, engineering and business improvement. This array of expertise ensures a smooth process and the best advice and service levels from initial assessments through to verifying energy savings in the installed solutions.

Founding partners

VRM Tech are experts in developing advanced software and cloud-based digital platforms and IoT hardware for innovative solutions in energy efficiency, sustainability and the built environment. VRM is a Government approved Crown Service Supplier under the G Cloud 11 software framework.

Future Climate are specialists in research and the policy environment for energy efficiency in buildings.

Joule Assets Europe provides access to innovative financing solutions and strategic support for Sustainable Energy Assets, including energy efficiency, distributed renewables, and storage.

Oxford Innovation is a specialist business support organisation, driving economic prosperity across the UK by helping SMEs to grow. For over 30 years Oxford Innovation has been running business growth programs right across the UK and deliver the Manufacturing Growth Programme.

External partners

Carbon Trust is the leading expert organisation working with businesses to save energy and carbon. They have an in house team of auditors providing gold standard non-domestic building and business energy audits. The Carbon Trust will provide the Smarter Choices consortium with domain expertise and advisory materials to help businesses take action on energy efficiency based on nearly two decades of experience.

Elmhurst Energy is the UK’s leading company supporting and accrediting building energy assessors, providing non-domestic energy performance certificates and other types of regulated building energy assessment.

Elmhurst accredited assessors will provide energy audits as part of the Smarter Choices service. These energy audits may be linked to the emerging PAS2038 standard for non-domestic energy retrofit. 

Kinect Energy is an energy brokerage partner, a subsidiary of a global, Future 500 listed company (World Fuel Services).

Kinect Energy is the nominated energy brokerage partner and will resell the Smarter Choices service.

SDS Energy is the leading Chartered Low Carbon Energy Consultancy in Northern Ireland supporting Clients through all aspects of Carbon and Energy utilising energy audits, compliance and modelling, independent Carbon Foot printing and Environmental Certification including ESG guidance.

With over 15 years’ experience SDS Energy will assist Smarter Choices with market intelligence, energy audits and technology partner selection to achieve tangible energy reduction and efficiency measures.

Advisory Board

Smarter Choices is overseen by an Advisory Board, providing strategic direction to ensure successful delivery of the project:

Joanne Wade, Chair of Smarter Choices Advisory Group

Joanne Wade, Advisory Board Chair

Joanne is Deputy Director of the Association for Decentralised Energy and also works as an independent consultant. Her areas of expertise include local energy systems, energy efficiency in buildings, energy sufficiency and the multiple benefits of energy demand reduction. Joanne chairs the Advisory Board for the Centre for Research on Energy Demand Solutions (CREDS) and the Research Committee for the UK Energy Research Centre (UKERC). She is Vice President of the European Council for an Energy Efficient Economy. Joanne is a Fellow of the Energy Institute, and member of Council. She was appointed an OBE in 2018 for services to energy efficiency.

Tim Figures of Make UK

Tim Figures

Tim is an expert in EU economics, regulation and trade who has worked for the last 15 years at the interface of business, government and international institutions, both in London and Brussels. Tim’s had a long career in Government, including postings to the European Commission and a range of Government departments. From 2013-2017 he led the EU Trade and Industry team at the UK Permanent Representation to the European Union in Brussels. From 2017-2019 he was Ministerial Policy Adviser on EU affairs to the Rt Hon Greg Clark MP, former Secretary of State for Business, Energy and Industrial Strategy. Tim left Government in 2019 and joined Make UK, the Manufacturers’ Organisation. As well as leading on Brexit issues, Tim focusses on technology and innovation, helping Make UK’s members, and the wider manufacturing sector, take advantage of the opportunities arising from the 4th Industrial Revolution. Tim is a graduate of the University of Cambridge.

Sam Hampton, Environmental Change Institute at the University of Oxford

Sam Hampton

Sam is a post-doctoral researcher at the Environmental Change Institute at the University of Oxford, freelance sustainability consultant and Geography tutor at Keble College. His research focuses on energy and transport, specialising in energy demand reduction, innovation and electric vehicles. His PhD investigated environmental governance relating to SMEs in the UK, drawing on previous experience of delivering sustainability advice programmes for small businesses. Sam has published several articles on SME and energy, created an online course for SME energy advisors, and presented his research to government and business stakeholders.

Martyn Reed

Martyn is the Managing Director of Elmhurst Energy and has been with the company for seven years. Martyn originally trained as a Mechanical Engineer to make pressure vessels for the nuclear industry before spending twenty years working with BSI and BBA in the certification of construction products. Elmhurst Energy is the UK’s largest EPC accreditation scheme with over 7000 members, and in 2019 was responsible for the issuing of over one million energy certificates. Martyn sits on a number of Building Regulation advisory groups and the PAS 2035 Steering Group which is destined to revolutionise the way that we retrofit energy efficiency measures in the home.

David Tobin, Senior Consultant at Carbon Trust

David Tobin

David is a Senior Consultant at Carbon Trust and has extensive experience in delivering targeted advice to organisations across private and public sectors on how they can act to improve energy management and reduce energy consumption. As a Chartered Engineer, David provides a wide range of technical services to Carbon Trust clients across the globe including the provision of energy audits, technical due diligence of energy efficiency and renewable energy projects, and best value procurement of energy saving solutions.

Find out how we can help your business save money and cut carbon emissions